Rodeo Logistics Welcomes Steven Hayes as Chief Strategy Officer

Rodeo Logistics, The leading western event management software company, announced today that they have welcomed Steven Hayes as Chief Strategy Officer. Steven assumed his new role on April 17.

As the Chief Strategy Officer, Steven will develop and implement strategies around Rodeo Logistic software and events to further their growth and better the Western industry through technological advances with platforms such as NextGen Rodeo.

Steven has an extensive background in organization strategy, development, marketing, and event management which was acquired through his time at the United States Team Ropers Championships (USTRC) as a classification representative and event manager, the National Cutting Horse Association as the Director of Marketing Operations, and the American Paint Horse Association as the Chief Marketing Officer. Most recently, he served as the Chief Executive Officer for Marked for Greatness Properties, a for-profit subsidiary of the APHA, where he assisted in developing The Cowgirl Gathering, producing the Red Steagall Cowboy Gathering, and helped grow retail sales of the PH Barn Door.

“The experience and reputation Steven has developed with these leading associations are directly transferable to the responsibilities and commitment he brings to Rodeo Logistics and the tools we have built for the western industry,” said Gary McKinney, Rodeo Logistics CEO. “We are excited to have someone on our team with such a diverse background across the equine community.”

A Texas native, Steven grew up in Comanche County running cattle, farming, and raising quality horses. He married Shantell Hayes, a nurse practitioner in Decatur, TX, and an avid barrel racing competitor.

“I am thrilled to join the Rodeo Logistics team. The innovation and passion for this group’s Western industry are second to none”, said Steven.  “Growing up in this industry and being an avid roper, myself only makes this opportunity more exciting. I look forward to participating in their future success and working with Rodeo Logistics’ partners and producers.”